Why hummer stopped production

Ever since Henry Ford's Model T car popularized automobiles in , companies have worked tirelessly to design, manufacture, market, and sell new and improved car models. Unfortunately, some car brands associated with even the largest, most successful car manufacturers have been challenged in terms of sales and have had to be discontinued. Whether it was out of financial necessity or the desire to streamline product lines , here are five car brands that have stopped production.

Ford ended the production of the model in the fourth quarter of Mercury was originally created to offer Ford customers a premium vehicle. However, the popularity and corresponding sales of Ford-branded vehicles had left the Mercury brand weak, with many of its loyal customers electing to drive Ford models. Mercury's market share had been flat or declining for years prior to its discontinuation, and Ford Motor Company decided to focus its attention on the Ford brand and its personal luxury car unit, the Lincoln brand.

Lincoln is one of the top luxury brands in the United States. In February , General Motors Co. GM announced it would be phasing out its Hummer brand after an unsuccessful attempt to sell the brand to a Chinese manufacturer.

The Hummer car is a civilian model of a popular military vehicle, called the Humvee, that is primarily used by the U. Towards the end of its lifespan, the Hummer faced challenges as consumers became more conscious about vehicle gas mileage. As consumers pressed for more fuel-efficient vehicles, General Motors took criticism from environmental groups.

On January 30, , General Motors released a series of short teaser videos, revealing the return of the Hummer model. Though Pontiac was at one time one of the top-selling brands in the United States, its leadership was unable to devise a strategy that would allow the Pontiac brand to continue.

In business since , Pontiac was discontinued in April General Motors halted production of its Saturn brand in October after a failed deal with the Penske Automotive Group. Saturn, with a vehicle line that included mostly small to mid-size cars, had been around since but was never profitable. General Motors filed for Chapter 11 bankruptcy in and was the recipient of a bailout— specifically a U.

Under scrutiny to pay back loans and become a sustainable corporation, General Motors has been forced to streamline its brands and focus on the lines that have the most growth potential. Oldsmobile became a part of General Motors in Oldsmobile was the first brand to be manufactured with fully automatic transmissions, which debuted in the Hydra-Matic models. Competitive with both Chevrolet and Ford, Oldsmobile's Cutlass series became the best-selling car in the United States in Jan 14th, More in Automotive.

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