When was buckle founded

All Executives Daniel J. Hirschfeld Chairman. Thomas B. Brett P. Adam J. Akerson Assistant Controller. Rhoads Director. Michelle Hoffman Vice President-Sales. Diane L. Kelli D. Molczyk Vice President-Womens Merchandising. Robert M. Cheryl Sinclair Chief People Officer. Brady M. Klein Independent Director. Fairfield Independent Director.

Hoberman Independent Director. Shada Independent Director. Michael Edward Huss Independent Director. Peetz Independent Director. Bounds Independent Director. Average Growth Rates Buckle Inc. Insider Trading Buckle Inc. Ownership Buckle Inc. Fidelity Low Priced Stock Fund 4. LLC 9. LLC 1. Source: FactSet Indexes: Index quotes may be real-time or delayed as per exchange requirements; refer to time stamps for information on any delays.

The winning Buckle combination--popular brand-name merchandise coupled with a wide range of associated services--is designed to develop customer loyalty among its target market of fashion-conscious toyear-olds. Key to the company's merchandising concept is denim, which has traditionally accounted for over one third of annual sales. The Buckle strives to provide its guests with a continually changing array of the most popular casual fashions, both in denim and related fabrics.

Through its highly trained, personable sales staff, the company encourages multiple sales through the purchase of coordinating wardrobe components.

While the merchandise mix remains relatively standardized from outlet to outlet, The Buckle allows individual stores to tailor inventories around local buying habits through its use of a company-wide computerized distribution system. This system also facilitates efforts by individual salespeople to search other branches for specific garments that are then speedily transferred where required.

While slow-moving apparel items are occasionally marked down to make room for fresher stock, The Buckle does not hold storewide off-price sales at any time during the year. The Buckle was founded in as Mills Clothing, Inc. Situated in downtown Kearney, Nebraska, this modest retail men's clothier went through several incarnations before assuming its present name and focus.

In Mills Clothing opened a second store in Kearney under the name Brass Buckle, and the company's second Brass Buckle outlet was opened in Columbus, Nebraska, in Meanwhile, the original Mills Clothing Store would be renamed Brass Buckle in , adopting the appropriate image as a jeans store offering a wide selection of denim apparel and coordinating shirts.

All three outlets were furnished in a rustic motif, with built-in jeans bins and chrome display fixtures. In , now focusing on the marketing of both men's and women's casual clothing, the Brass Buckle opened its first mall location, growing its outlets to 17 by the end of Company retail outlets would operate under the name The Buckle, Inc.

The company's changing name reflected an adaptive, forward-thinking managerial perspective that allowed it the necessary flexibility to remain on the leading edge of changing fashion trends. To this end, while contracting for a limited number of private-label apparel products with which to stock its stores, The Buckle concentrated on developed relationships with vendors of such popular brands as Levi's, Girbaud, Lawman, Esprit, Guess?

In addition, it developed key relationships with both Pepe Clothing Co. The Buckle was one of Pepe's largest customers by ; in turn, it received quality, fashion-focused apparel at wholesale prices lower than those offered by the more well-known manufacturers. As the Buckle's outlets spread throughout the inland United States, it developed a centralized, semi-automated distribution system within its corporate headquarters in Kearney.

Using an efficient bar-coding system, incoming merchandise was received, sorted and packaged for transit, and reshipped to individual outlets, usually within one business day of receipt. Beginning in , the company also began to warehouse a portion of its total inventory, thereby allowing individual stores to eliminate excessive inventories and replace individual items as needed.

Such warehouse and distribution systems provided individual Buckle outlets with an ever-changing stock of products, and consumers with an uncluttered retail environment and a constantly changing array of new fashions.

Every trip to The Buckle would reveal something new. At The Buckle, employees have always been highly valued assets, which may be one of the reasons why staff turnaround has been low. Each outlet employs, in addition to the store manager, up to two assistant managers, between one and three full-time salespeople, and a staff of part-time salespeople as store volume and season demands.

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Home Companies The Buckle, Inc. Business model of The Buckle, Inc. Customer Segments Buckle offers a wide range of apparel products and accessories across its network of stores and ecommerce portals. The bulk of these customers fall into one or more of the following categories: Younger Consumers , primarily comprising consumers aged between 15 and 30; Middle and Higher Income Consumers , comprising consumers who fall into the middle income or higher income brackets and have a larger amount of disposable income to spend on clothing and accessories; and Fashion Conscious Consumers , comprising consumers who are interested in fashion and are comfortable spending more money on clothes that for individual style or taste.

Channels Buckle employs an omni-channel sales network, serving its customers directly via its network of physical retail outlets, as well as online through its own ecommerce portal.

Customer Relationships Buckle serves its customers directly in-store, and on a self-service basis through its online shop. Key Activities Buckle operates as a retailer of casual apparel, footwear and accessories for young men and women.

Buckle is headquartered in Kearney, Nebraska. Key Partners Buckle partners with a network of companies and organizations in support of its core manufacturing and retail activities.